Isabel Archer |
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| Se Scorsese fa una cosa del genere, è ufficialmente impazzito. CITAZIONE Peter Guber, who's been head of several movie studios:
The I is for interactivity. Make your audience part of the story and give them stories to remember. "We're doing the Frank Sinatra story now," he noted, setting up an example. "We got the rights to do it, with Leonardo DiCaprio and Martin Scorsese. Frank Sinatra was a beast, a tough guy. But he would be up on stage, with maybe 2,000 people in the audience, and then he would pick out some woman and start singing to her. Everyone was jealous, even the guys. And then, in the third act of his performance, he would bring her up and have her sing a song with him." Give your audience a story to remember and to tell, Guber said, and the story will live on. "They will tell somebody else their experience, not yours." http://knowledge.wharton.upenn.edu/article...?articleid=2270
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